Retreats renew, refresh, inspire and teach.

If you’re considering hosting retreats or doing so with more consistency, I want to offer you my gratitude.

Retreats provide what we all need more of in this hurried life: nourishment, depth-of-presence, and slowing down.  These experiences allow us to connect to our empathy and wisdom and tap the source of our infinite being.

Retreats are a special way for you to bring people into this place by sharing your knowledge and offerings.  The retreat format lets you do this over a longer period than a regular class or session.  The longer format and ebb and flow of a retreat creates an unwinding for your participants, which allows you to connect more deeply and build more trust.

In this way, the work you do and the healing your participants come for, blend into a rejuvenating soup of transformation.  Your retreat has this potential, if  you manage the retreat planning with expertise.  It’s easy to do, but it’s easy not to do.

Grow Your Wellness Business by Hosting Retreats

For all the spiritual or rejuvenating goals of a retreat, there are just as many practical reasons to host retreats as part of a long term business plan.

A retreat business can take you all over the world.  Imagine the vibrant rainforests of Bali, the tropical blue waves and white sand beaches of Lombok, the whistling jungles of Costa Rica, and the jetting rocky mountains of the Andes.  What if you could travel to these places throughout the year while earning a profit during each of your visits?  What a life!

A retreat business can make you more money than you’re earning from one-on-one sessions or classes alone.  Plus, aren’t they an exciting complement to your other offerings?!

You get to work with amazing people.  Retreats attract wonderfully conscious types. What wellness entrepreneur wouldn’t want to work with lovely souls doing their “work”.

Retreats draw people from all walks of life from all parts of the world, so they let you share your passion and life-work with even more people.

One reason retreats can generate higher profits is because, although they require peak output during the retreat, it’s for a short period of time. Those bursts of intense value offered to a group over a few days can generate higher profits in a smaller window of time than what you’d earn during the same period working one-on-one with your clients.

This is such a fabulous complement to your regular sessions throughout the year.  The secret is you can put your retreat planning process on auto-pilot (once you know the methods that create success). Then, during the times you’re not on retreat, you can focus on your other income generating activities, like marketing one-on-one sessions, enrolling your program, and teaching program members.

If you want to learn more about creating programs targeted for your wellness business, I’m currently working on a course that will address just that. I’d love to hear exactly what you need to learn most. To let me know, please fill out this short survey so I can include those lessons in my course.

Finally, if you currently offer services, classes, or one-on-one sessions to clients or students, retreats are a fabulous way to increase your bottom line and build a larger client-base.  Retreats draw people who want a deeper experience and are willing to spend more for it.  Because they have a higher perceived value than a weekly class or session, they have potential for bigger profit margins if you plan right.  Participants can also end up becoming long-term clients, which brings residual, recurring income.

Are Retreats Right for You?

If you’re considering hosting a retreat and you’re not sure you should, or you’re a bit scared no one will sign up, check the lists below to decide if you’re a viable candidate.

Download my FREE CHEAT SHEET for Successful Retreat Planning. It’s loaded with important tips that should be on your retreat hosting checklist.

Considerations to Address Before Hosting Retreats

  1. There is not enough of a market for the type of retreat you would like to host.
    (Try expanding or slightly pivoting your idea. Come at it from a different angle. What demographic is 10-20 degrees from your current one?)
  2. Your target customer can’t afford the retreat, let alone multiple retreats.
    (If this is the case, consider tweaking your retreats and market to participants who can afford it.  If clients are in your area, consider having a local 3-day retreat instead of a 7-day out-of-state/country retreat at an expensive hotel.)
  3. Your target customer isn’t the type to be interested in a retreat.
    (It may be that you need to build up more of a community around your brand, so participants feel they will be uniting with those they know and like.)
  4. Your topic is better taught or learned in shorter sessions (focus groups, 1-day workshop, etc.)
  5. You don’t have anything to teach or not enough to fill up several full days.
    (Note: you could still potentially have a retreat where you offer nurturing services and/or adventures to participants, like massage or acupuncture and snorkeling, hiking, kayaking, or the like. However, you’d want to organize it so all participants have equal attention and each day has enough services or activities for all.)
  6. You’re doing it for you, not your clients.
    Don’t make your clients an afterthought.  Consider what would serve them best, what they would find most valuable from a retreat or intensive.  Allow their goals, comforts and preferences to come first.

You’re Likely Ready to Host Retreats If:

  1. You have something to teach.
  2. You enjoy teaching, especially to groups.
  3. Your knowledge or ‘offering’ can be best given over the course of a few days.
    (I.e., yoga teacher training, meditation training, massage therapist training, esthetician training, entrepreneur mindset training, business coaching, intuition-building, etc.).
  4. Your offering is complemented by a retreat setting.
    (I.e., quiet, nature, hiking trails, hot springs, yoga studio, meditation room, or perhaps a meeting room with tables and presentation technology, etc.).
  5. Your offering or topic can help people relax, let go, feel inspired, grow, deepen, or awaken.
  6. You enjoy events, hosting events, and event planning (or you can partner with someone who does).
  7. Retreats fit well with your clientele.
    (They would enjoy it and can afford it.)
  8. You’ve built a community around your brand, so participants look forward to joining with each other.
    (For example, they know each other’s names or might carpool, etc.)
  9. Your retreat’s agenda and activities can fill up 1-4 full days, and can be completed within that time.
  10. Clients expect retreats in your industry.
    (I.e., yoga, meditation, business coaching, relationship coaching, etc.)

If more than a few of the items in the “Ready” list are a match for you, you’re already a long way toward hosting successful retreats!  You may just need a step by step blueprint for planning and marketing them to ensure your success.

Download my FREE CHEAT SHEET for Successful Retreat Planning

Get over your fear of hosting retreats by using a proven blueprint for success.

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