attract targeted retreat participants

It seems everyone’s offering a retreat these days. Standing out from the competition is tough.

Your retreat marketing is a crucial component of success. It’s one you need to master if you want to fill your retreat.

Retreat marketing has many elements, but one has the potential to qualify leads better than any other. If you get this right, it’s easy for people to decide if your retreat is a match for them. If it resonates and piques interest, that goes a long way to soften their objections.

What’s the Unique Selling Proposition of Your Retreat?

That super important retreat marketing element is to define the unique benefits and outcomes of your retreat, what your participants will walk away with, what differentiates your retreat from the next. It can’t be vague or general. To do this effectively, you need to call out one problem that your retreat solves or alleviates. Be specific.


Instead of saying:

“Experience life-changing spiritual and creative practices that will create inner shifts.”


“The Creative Opening Retreat will address blocks in creative expression. We will explore how such blocks interfere with success and self-actualization.

You will learn practices that help you open the flow of your creative energy. These practices dissipate and release fear around self-expression. They help you relinquish the need for approval and specific external responses from others, so you can celebrate your uniqueness.

By utilizing meditation, visualization, physical movement, and vocal techniques to move and release energy and face unconscious fears in a safe environment, you’ll work with (teacher’s name here) and an intimate group of confidants to bring your creative expression and success to their next level.”

See the difference?

The first example is vague and too much like the descriptions of other retreats. Nothing feels special or specific about it. It’s generic.

The second example helps you imagine what you’ll be doing on retreat. It immediately tells the potential participant if the retreat’s focus is a match for her.

Conclusion and a Quick Challenge

Avoid being vague about your retreat’s selling proposition –– what it offers.

The more specific and transparent you are, the better you’ll target those who truly want what you’re offering.

Take a look at your marketing materials. Is your retreat description clear? Have you defined the outcome your participants should expect? I challenge you to do a little editing.

If you’re not clear about its benefits and what problems it solves, others won’t be clear either.

If you’re thinking about hosting a retreat and want to refine your concept, planning and marketing, I offer an online course for wellness entrepreneurs who want to learn how to host profitable retreats.

Click here to learn about The Wellness Entrepreneur’s Guide to Successful Retreats.